Live for investors and wholesalers
From first seller lead to assignment in one workflow
Capture the lead, run the numbers, send the offer and match a buyer. AI prepares the work and you make the call.
Built around wholesaling, from acquisition to disposition. Ops is in Beta, so anything still being built is labelled.
Sample property A
Source: seller intake form
- 1
Lead
Captured
- 2
Analysis
Comps and MAO
- 3
Offer
LOI and page
- 4
Dispo
Buyer match
Hover or focus a step.
Buyer match suggested. You choose who gets the deal.
Beta01 / Lead
Every seller lead arrives with its source.
Forms, imports and calls create a contact with its source. Driving for Dollars logs the property. Skip tracing sits behind a consent gate.
Seller intake form
Hosted form, SMS consent recorded
CSV import
Import lists and contacts
Calls and messages
Inbound creates a contact and a task
Driving for Dollars
Map, photo capture, instant comps
Skip tracing
Behind a consent gate
Seller lead
Sample property A
- Source
- Saved with the lead
- Consent
- Checked before skip tracing
- Pipeline stage
- Lead
- Next
- Call task
- Follow-up
- Stops on a reply or booking
- Seller intake form
- CSV import
- Calls and messages
- Driving for Dollars
- Skip tracing
Seller lead
Sample property A
- Source
- Saved with the lead
- Consent
- Checked before skip tracing
- Pipeline stage
- Lead
- Next
- Call task
- Follow-up
- Stops on a reply or booking
After-repair value (ARV)
Your call, from comps
$0
x your percentage
You set it
70%
less repairs
AI drafts, you confirm
$0
less assignment fee
Your number
$0
Where the ARV goes, to scale
- Maximum offer
- Assignment fee
- Repairs
- Left out by your 70% rule
Maximum allowable offer
$0
Repair estimate drafted. You confirm it before it is used.
BetaComparables are sold comps. ARV waits for three of them.
02 / Analysis
Run the numbers before you offer.
The Deal Analyzer pulls comparables and applies your numbers. AI drafts the repair estimate; you confirm the ARV and the offer.
03 / Offer
Send the offer and see when it is opened.
Offer Builder turns the analysis into a letter of intent and a shareable offer page. You review it before it goes to the seller.
Letter of intent
Sample property A
Special terms added by you
Buyer
Seller
The offer page, step by step
- 1
Drafted from the analysis
A letter of intent with your special terms.
- 2
You review it
You review the offer before it goes to the seller.
- 3
Link sent to the seller
A shareable offer page, not an attachment.
Seller opens the pageLive
Ops records that it was viewed.
Offer drafted from the analysis. You review the offer before it goes to the seller.
04 / Disposition
Move the deal to the right buyer.
Buyer match scores your list against the deal. You choose who gets it, then send it by email or deal page.
Match score, illustrative
- 10
Sample buyer A
Suggested
- 20
Sample buyer B
- 30
Sample buyer C
- Dispo Blast (email)Set up with us
- Public deal page
- Dispo Blast (text)Needs A2P registration
- PPL StoreComing soon
Buyer match is a suggestion. You choose who gets the deal.
Campaign spend, mapped to a lead source, compared by results
Direct mail
SpendResultsWeb form
SpendResultsReferral
SpendResults
Spend and results by source, illustrative. A KPI with no data shows empty, not an estimate.
05 / Measure
See which sources produce deals.
Connect campaign spend to a lead source and compare sources side by side. Attribution is by source, not multi-touch.
Forecasting and advanced KPIsIn development
Everything in this workflow, with its status
- Live
Seller intake form
A public form for motivated sellers that drops straight into your pipeline.
- Live
Lead capture
Web forms, imports and inbound messages create a contact with the lead source attached.
- Live
Driving for Dollars
Map, routes, photo capture and instant comps in the field, with AI photo analysis (Beta). Instant comps use Ops Credits. Runs in the browser and installs as a web app; desktop-first, with no native mobile app.
- Live
Skip tracing
Single lookups, bulk CSV, a do-not-call scrub and parcel (APN) traces. You pay per result, from your wallet. Usage-based. A consent step comes first.
- Live
Sequences
Multi-step SMS, email and call-task follow-up with human takeover. Texting requires carrier (A2P) registration and contact consent.
- Live
Deal Analyzer
Look up a property, pull sold comps, estimate repairs and see ARV and MAO across twelve exit strategies. ARV waits for three sold comps; nothing is guessed. MAO needs your investor percentage. Active listings are context only.
- Live
Comp reports
Pull sold comps, review and verify them, and keep every pull in a searchable library. Each pull uses Ops Credits. A comp report is an estimate, not an appraisal.
- Beta
LeadEazy AI
Chat, deal analysis, repair estimates and message help. Assistive: you decide. Uses Ops Credits.
- Live
Offers
Offer builder with LOI PDF, plus a public offer page that tracks when the seller views it. E-signature is a separate add-on (see Documents and e-sign).
- Set up with us
Documents and e-sign
Generate agreements from your templates and send them for e-signature, with signed copies and an audit trail filed in a locked vault. A paid add-on we enable for your workspace. Not part of any plan.
- Live
Buyer CRM
Keep a buyer list with buy boxes, proof-of-funds status and a trust tier, and let cash buyers register for your approval.
- Live
Buyer matching
Rank your own buyers against each listing by price, area, property type and track record, with the reason behind every match and miss. It ranks your list; it does not find new buyers.
- Live
Deal pages
Turn a contracted deal into a shareable page with a gated address and an offer form, and track offers and buyer activity. Your own page for your own buyers, not a shared marketplace.
- Set up with us
Dispo Blast
Send a listing to your matched buyers by email, and by text once your A2P registration is approved. Owner approval before every launch. Email needs your sending domain and postal address. No open or click tracking.
- Live
Assignment Tracker
Track every assignment from accepted offer to closing, with your fee, earnest money, buyer and signed agreement in one record.
- Live
Reporting and KPIs
KPI tabs, lead-source reporting, period comparison and CSV export.
- Live
ZIP heatmap
Rank ZIP codes by opportunity score for your strategy, from public market data plus your own driving and buyer demand. A new workspace starts with public-data context only.
- In development
Advanced KPI analytics
Forecasting and multi-touch attribution.
- In development
Visual workflow builder
Sequences are how you automate follow-up today.
- In development
AI Workforce
Agents that take actions on your behalf. Not live.
- Coming soon
PPL Store
Pay-per-lead purchasing inside the platform is coming soon. Join the launch list by county. No purchases are open yet.
Common questions
Who is this built for?
Wholesalers and acquisitions teams first. Fix-and-flip and buy-and-hold investors can use the CRM, pipeline and Deal Analyzer today, but the workflow is built around wholesaling, and flip- or hold-specific flows are not built yet.
Are the comps closed sales?
Not necessarily. Comparables are sold comps from a property-data provider; active listings show only as context. ARV waits until three sold comps support it, and you can override it with your own number. Use the result as a starting point and apply your own judgment.
Does the AI call sellers or qualify them for me?
No. The AI in Ops assists with analysis, summaries and drafting. AI call answering for inbound calls is a separate optional service set up with us, and it is not a substitute for talking to the seller.
Can you set this up for us?
Yes. We can set up your workspace, import your contacts and build your follow-up. Optional, scoped on a call.
Walk through your own deal flow.
Bring a real lead source. We will show where it would land and what happens next.
AI drafts; you review what it writes before it is sent. Opt-out checks and credits are covered on the LeadEazy Ops page. Investing another way? Tell us your workflow.