The short version
- Register before you text at volume. Carriers expect your business and the kind of messages you send to be registered. Unregistered business texting can be filtered or blocked.
- Reviewers read your website, consent wording and sample messages. Most delays come from mismatches between them and your business details.
- Nobody can promise approval or timing. Carriers and providers decide, and fees are charged by third parties.
What A2P registration is
In the US, businesses that text customers from a standard local 10-digit phone number are sending application-to-person (A2P) traffic. Before messages are reliably delivered, carriers expect your brand and your campaign to be registered through your messaging provider. Then they decide:
- 1Brand
- 2Campaign
- 3Carrier decision
Brand. Who you are, as a business.
Other number types, such as toll-free numbers, have their own verification process. This page covers the local-number path.
Before you register
Have these ready and consistent. Submitting with gaps is the most common reason to start over.
- Your legal business name, address and tax details exactly as they appear in your records.
- A live website that matches that business and links to a privacy policy and terms covering text messaging.
- A description of what you will text people about, and who they are.
- The exact consent wording and the place people see it: a form, a checkbox, a booking page.
- Two or three sample messages that match that description.
- How people opt out and get help.
What reviewers look at
- That your business details are real, complete and consistent.
- A clear description of what you will send, with sample messages that match it.
- How people opt in, and the consent wording they see.
- A privacy policy and terms on your website that cover text messaging.
- How people opt out (for example STOP) and get help.
Consent and opt-out wording
Good consent wording is specific and easy to find. It names who will text, what about, and how to stop. It sits beside a checkbox that is not pre-ticked, is optional, and is not bundled with unrelated agreements. Giving a phone number or submitting a form is not consent by itself.
By checking this box, I agree to receive non-marketing text messages from [Business name] about [the specific purpose, for example my request and follow-ups]. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Consent is not a condition of buying anything. See our Privacy Policy and Terms.
If you also send promotional texts, give them their own separate, unchecked box with its own wording.
Put the same wording, or a link to it, wherever people can opt in, and make sure your privacy policy says how you handle phone numbers and message consent.
Sample messages
Samples should look like what you will really send. Name the business, stay on the stated purpose, and include opt-out language where it belongs.
Hi Sam, this is Jordan at [Business name]. Thanks for asking about your property. When is a good time to talk? Reply STOP to opt out.
A sample that is about something else (for example promotions when you registered follow-ups for requests) is a common reason for rejection.
Why registrations stall
- No website, or a site without a privacy policy and terms.
- Consent language that is missing, vague or bundled with unrelated consents.
- Sample messages that do not match the stated use.
- Business details that do not match public records.
If a registration is rejected, fix the specific mismatch the reviewer names before you resubmit.
Who pays for what
Registration and campaign fees and recurring carrier fees are charged by third parties and can change. Sending messages is usage-based at LeadEazy’s rates. LeadEazy does not set carrier or registration fees. See LeadEazy’s per-use rates.
Approval and timing
Carriers and providers decide whether a registration is approved and how long it takes. Nobody can guarantee approval, and we do not.
Where LeadEazy fits
A2P registration assistance is available. Privacy policy, terms and text-message consent wording are prepared as part of website design or rebuild work we scope with you. Third-party registration and messaging charges apply.
- Bulk texting stays blocked in LeadEazy until you confirm your registration in settings.
- If you already have a website, we can help facilitate registration. If you do not buy website adjustments from us, you remain responsible for your website and consent-language compliance.
- Registration and campaign fees, recurring carrier fees and ongoing compliance are separate and paid to third parties. Carriers and providers decide approval, so we cannot guarantee it.
Your responsibilities
You need permission to text the people on your list, you must honour opt-outs, and your messages must match what you registered. Those obligations stay with you after registration. This page is general information, not legal advice, and requirements set by carriers and providers change over time. See the terms and contact us with questions.