Stop configuring.Start converting.With LeadEazy.

One connected platform, from the first lead to the finished deal. Capture and convert leads in the CRM, then analyze, offer and close in Ops — one subscription, nothing to stitch together.

Book a DemoSee Platform

Sample workspace — illustrative data, not customer results

From address to offer, in one place.

Pull the property, check the comps, run the numbers and send an offer you reviewed, all inside Ops.

Sample data. Illustrative sample property. Not a real listing.

Try Ops on your own leads.

14 days. No credit card required. 500 Ops Credits included.

Ops Credits pay for property lookups, comparable-sales searches and AI assists. A full property lookup is 35 credits.

Start the 14-day Ops trialHow Ops Credits work

Four steps from new lead to what works.

The CRM runs the first two steps. Ops runs the last two.

  1. 01CRM

    Lead comes in

    New leads from forms, imports and messages

    Web forms, list imports and inbound messages create the contact and tag where it came from, so follow-up can start at the first touch.

  2. 02CRM

    Follow-up starts

    Follow-up that stops when they reply

    Follow-up texts and emails go out on a schedule you set and stop when the lead replies or books. Texting needs carrier registration and contact consent.

  3. 03Ops

    Work the deal

    Comps, offer and buyers, step by step

    Pull comps, run the Deal Analyzer, build the offer and match buyers. Everyone on your team sees where each deal stands.

  4. 04Ops

    See what works

    Which lead sources turn into deals

    Lead-source reports show which sources turn into deals, so you know where to spend next.

One contact, whether you list homes or flip them.

Agents follow each lead toward a contract. Investors and wholesalers add the property, the numbers and the buyers to the same contact.

Marcus Bell

2218 W Alder St, Mesa, AZ

New leadContactedQualifiedSource: Seller intake formOwner: Taylor

One thread: text, email and calls

Thinking about selling the house. Can someone call me?

Form message · Marcus Bell · 2:04 PM

Hi Marcus, thanks for the form. Is Thursday a good day to talk?

Text · Taylor · 2:16 PM

Thursday morning works.

Text · Marcus Bell · 2:31 PM

Call, 4 min. Wants to sell in about 60 days. Agreed to a consult.

Email sent. Consult confirmation.

Qualified. Ready for the numbers in Ops.

Follow-up queued

Timed texts, emails and call tasks run until Marcus replies or books.

Follow-up running

Step 1 went out at 2:16 PM. The next step waits for a reply.

Follow-up stopped

Marcus replied, so the sequence stopped. A booking stops it too.

Listing consult

Thursday, 10:30 AM, by phone. On Marcus Bell’s contact.

Pipeline

New

Contacted

Qualified

Offer Sent

Contract

Marcus Bell moves from New to Qualified, then into Ops.

Real estate

Capture leads from your forms, keep the conversation in one thread and move each contact toward a contract.

See real estateAll solutions

Sample data. Illustrative sample property. Not a real listing.

Texting needs carrier (A2P) registration and contact consent.

Coming soon

The shared CRM works for them today. Their industry tools are not built.

Run it yourself.Or let us help.

Work leads in the CRM, run comps and the deal in Ops, and send offers you reviewed. Try Ops for 14 days, no card needed to start.

Start the 14-day Ops trial
See pricing
Run it yourself

2218 W Alder St

Mesa, AZNew lead

Property data

Beds / baths

3 / 2

Living area

1,640sq ft

Year built

1988

Owner occupied

Not available

Maximum allowable offer

$118,000

ARV × 70% − repairs − fee

Where the ARV goesARV $240,000
  • MAO
  • Fee
  • Repairs
  • Outside rule

Your pipeline

Live
New
Contacted
Qualified
Offer Sent
Contract

4410 E Palm Ln

Seller intake form

917 N Date Ave

Website form

1306 S Vine St

Texted, no reply

62 W Quail Rd

Call booked

523 W Birch Ct

Appointment set

2218 W Alder St

MAO $118,000

88 N Cholla Dr

Under contract

Sample data. Illustrative sample property. Not a real listing.

Run it yourself.Or let us help.

Sample data. Illustrative sample property. Not a real listing.

Run it yourself

2218 W Alder St

Mesa, AZ

Maximum allowable offer

$118,000

ARV × 70% − repairs − fee

Where the ARV goesARV $240,000
  • MAO
  • Fee
  • Repairs
  • Outside rule

Property data

Beds / baths

3 / 2

Living area

1,640sq ft

Year built

1988

Owner occupied

Not available

Your pipeline

Live
  1. New
  2. Contacted
  3. Qualified
  4. Offer sent
  5. Contract
2218 W Alder StMAO $118,000in Offer Sent

Work leads in the CRM, run comps and the deal in Ops, and send offers you reviewed. Try Ops for 14 days, no card needed to start.

Start the 14-day Ops trialSee pricing
Have us set it up

Set up with us

Scoped on a call Optional

What we can set up

CRM and Ops implementation

Pipelines, message templates, team access and your contact import, set up around how you sell.

Automation and AIWebsitesLead generation and reporting

Priced separately. Price and timeline are set on the call.

Follow-up sequence

Being set up
TextWaitEmailCall task

Stops when the lead replies or books.

Your pipeline, set up with you

In progress
  1. New
  2. Contacted
  3. Qualified
  4. Offer sent
  5. Contract
2218 W Alder StMAO $118,000in Offer Sent

We set up your workspace and connect your accounts, and can build your website or manage lead generation. Services are optional, priced separately and scoped on a call.

Book a demoSee services

Services are optional and priced separately. The CRM and Ops are the same either way. Use one, or both.

One lead. Everything you need to move it forward.

A seller fills in your form. The CRM keeps the conversation and runs follow-up, Ops runs comps and offer math, and AI drafts replies and analysis for you to review.

  1. 01 / 05

    A new lead arrives

    A seller sends your intake form. It becomes one contact record with the source attached.

  2. 02 / 05

    Conversation in the CRM

    Text, email and calls share one thread. Enroll the contact in a follow-up sequence: it sends on a timer and stops when Marcus replies or books.

  3. 03 / 05

    Property and deal in Ops

    Facts, comps and your 70% rule give a maximum allowable offer: $118,000 (sample).

  4. 04 / 05

    AI drafts, you decide

    Beta: AI drafts land in your message box; you edit and send. Deal analysis is suggestions only. AI call answering is set up with us.

  5. 05 / 05

    Offer out, documents to sign

    The offer goes out as an LOI PDF with a tracked page. E-signature is a paid add-on we set up for your workspace.

Start the 14-day Ops trialBook a Demo

Ops is in Beta and changes often.

Texting requires carrier registration and contact consent. Sample data. Illustrative sample property. Not a real listing.

Live: CRM inbox, follow-up sequences (you activate each one; texting needs carrier registration), Ops deal tools, LOI offers and the signed-document vault.

Beta: AI draft and rewrite help, AI deal analysis. Suggestions only; you edit and send.

Set up with us: AI call answering, e-signature (paid add-on).

In development: AI Workforce (agents that act on your behalf), not available.

One lead. Everything you need to move it forward.

A seller fills in your form. The CRM keeps the conversation and runs follow-up, Ops runs comps and offer math, and AI drafts replies and analysis for you to review.

Sample data. Illustrative sample property. Not a real listing.

Marcus Bell

2218 W Alder St, Mesa, AZ

New lead

01 / 05

A new lead arrives

A seller sends your intake form. It becomes one contact record with the source attached.

Sell your house

Seller intake form

Your name

Marcus Bell

Property address

2218 W Alder St, Mesa, AZ

I agree to be contacted by text and email.

Marcus Bell

2218 W Alder St · Mesa, AZ

  1. New
  2. Contacted
  3. Qualified
  4. Offer Sent

Owner: Taylor · Source: Seller intake form

02 / 05

Conversation in the CRM

Text, email and calls share one thread. Enroll the contact in a follow-up sequence: it sends on a timer and stops when Marcus replies or books.

Marcus Bell

2218 W Alder St · Mesa, AZ

  1. New
  2. Contacted
  3. Qualified
  4. Offer Sent

Owner: Taylor · Source: Seller intake form

Form submitted

Seller intake form, 2218 W Alder St

Text · Sequence step 1

Hi Marcus, got your form. When can we talk?

Email · Marcus

Thursday morning works for me.

Follow-up stopped. Marcus replied.

Call · Inbound, 2 min

Logged to this contact.

Follow-up sequence

Enrolled by you

Stops when Marcus replies or books.

  1. TextSent
  2. WaitSkipped
  3. EmailSkipped
  4. Call taskSkipped

Stopped. Marcus replied.

Listing consult

Thu 10:30 AM

By phone, booked on the contact.

03 / 05

Property and deal in Ops

Facts, comps and your 70% rule give a maximum allowable offer: $118,000 (sample).

Property

Marcus Bell

2218 W Alder St, Mesa, AZ

3 / 2

Beds / baths

1,640

Sq ft

1988

Year built

Owner occupied: Not available

Deal Analyzer

Your rule 70%

Maximum allowable offer

$118,000

After repair value$240,000
70% of ARV$168,000
Repairs−$38,000
Assignment fee−$12,000

Offer · LOI draft for you to review$118,000

Comps

2204 W Alder St · Inactive$236,000

2310 W Cypress Ave · Active$249,500

04 / 05

AI drafts, you decide

Beta: AI drafts land in your message box; you edit and send. Deal analysis is suggestions only. AI call answering is set up with us.

Call · AI voice agentSet up with us

AI call answering is set up with you.

Draft replyBeta

You edit it, then send

Hi Marcus, Thursday at 10:30 works. I will send a calendar invite.

AI deal analysisBetaYou confirm

Draft from your two comps. Review the ARV and repairs, then confirm.

05 / 05

Offer out, documents to sign

The offer goes out as an LOI PDF with a tracked page. E-signature is a paid add-on we set up for your workspace.

Marcus Bell

2218 W Alder St · Mesa, AZ

  1. New
  2. Contacted
  3. Qualified
  4. Offer Sent

Owner: Taylor · Source: Seller intake form

Call · AI voice agentSet up with us

AI call answering is set up with you.

Draft replyBeta

You edit it, then send

Hi Marcus, Thursday at 10:30 works. I will send a calendar invite.

Deal Analyzer

Your rule 70%

Maximum allowable offer

$118,000

After repair value$240,000
70% of ARV$168,000
Repairs−$38,000
Assignment fee−$12,000

Offer · LOI draft for you to review$118,000

AI deal analysisBetaYou confirm

Draft from your two comps. Review the ARV and repairs, then confirm.

Documents · e-signaturePaid add-on

Templates, envelope, send, executed PDF.

Signed copies land in a signed-document vault.

Start the 14-day Ops trialBook a Demo

Ops is in Beta and changes often.

  • Live: CRM inbox, follow-up sequences (you activate each one; texting needs carrier registration), Ops deal tools, LOI offers and the signed-document vault.
  • Beta: AI draft and rewrite help, AI deal analysis. Suggestions only; you edit and send.
  • Set up with us: AI call answering, e-signature (paid add-on).
  • In development: AI Workforce (agents that act on your behalf), not available.

Texting requires carrier registration and contact consent.

Common
questions.

Price, trial, texting rules and what is not built yet.

Book a demo See pricing

01

How much does it cost?

Launch is $99 a month, Growth is $149 and Scale is $349. Every plan has the whole platform. They differ in team seats, lead limits and monthly Ops Credits, and annual billing costs less. Texts, calls and email are billed as usage on top.

Compare plans and credit costs

02

Can I try it before I pay?

Yes. The Ops trial runs 14 days, needs no card to start and includes 500 Ops Credits for lookups, comps and AI. Prefer to see it first? Book a demo.

Start the 14-day Ops trial

03

Is it built for wholesalers and investors?

Yes. Real estate investing and wholesaling are live today, from Driving for Dollars and skip tracing to comps, offers and buyers. Home services, med spas and insurance can use the CRM and follow-up, but their industry features are not built yet.

See solutions by industry

Tryitonyournextdeal.

The Ops trial runs 14 days with no card. Prefer to see it first? Book a demo and bring a real deal.

See pricing