Strongest for real estate

See which lead sources produce deals

Campaign spend and leads by source, plus pipeline and team numbers, from the system that already holds your leads.

Book a demoStart the 14-day Ops trial
Spend and results by sourceIllustrative

  • Direct mail

    Spend
    Results

  • Web form

    Spend
    Results

  • Referral

    Spend
    Results
In development

Forecasting, custom scorecards and multi-touch attribution.

Campaign spend joins a lead source only when you map it. Attribution is by lead source, not multi-touch.

Spend next to leads, per source.

Map campaign spend to a lead source and the table fills. Unmapped sources stay empty.

Ops KPIs, MarketingSample figures
Lead source attributionCompare periods, export CSV

  • Direct mailMapped

    Spend
    $0
    Leads
    0

  • Web formMapped

    Spend
    $0
    Leads
    0

  • ReferralNot mapped

    Spend
    Not mapped, shown empty
    Leads
    0

Totals

$0 mapped

0 leads

Spend joins a lead source only when you map it. Attribution is by lead source, not multi-touch. Sample figures.

  • Ops KPI views

    Overview, marketing, pipeline, team, velocity, acquisitions and dispositions, plus team activity. Period comparison and CSV export.

    Live

  • Lead-source attribution

    Spend connects to a lead source when you map it. By source, not multi-touch.

    Live

  • Forecasting and advanced analytics

    Not available yet.

    In development
Common questions
Do I need to set anything up for attribution?

Yes. Campaign spend joins to a lead source only when you map them. We can set up lead-source reporting for you as an optional service.

Is reporting only for real estate?

The Ops KPI views are built around wholesaling acquisitions and dispositions. Other industries use CRM-side reporting on pipelines and activity, and specialized dashboards for other industries are not built yet.

Can I get multi-touch attribution?

No. Attribution is by lead source today.

Where does the data come from?

From the leads, conversations, deals and spend recorded in LeadEazy. Reports are only as complete as what is logged.

No data shows as blank, not a guess

If no spend is mapped to a source, its KPI stays empty. We never fill the gap with an estimate, and we do not publish performance figures we cannot source.

Book a demoOptional KPI reporting service